Privacy Policy

Last Updated: October 19, 2026

Wilcox Landscaping (“Wilcox,” “we,” “our,” or “us”) respects your privacy and is committed to being transparent about how information is collected, used, and shared when you visit our website, contact us, request landscaping services, apply for employment, or otherwise interact with us.

This Privacy Policy explains the types of information we may collect, the purposes for which we use it, the technologies and service providers that may support our website and business operations, and the privacy choices that may be available to you.

Information We Collect

Information You Provide to Us

We may collect information you choose to provide, including:

  • Name
  • Company or organization name
  • Email address
  • Telephone number
  • Property or service location
  • Information about the landscaping, maintenance, snow management, or other services you are interested in
  • Messages, comments, questions, and other information submitted through website forms
  • Information submitted when requesting a proposal or consultation
  • Employment or internship application information
  • Any other information you voluntarily provide when communicating with us

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, tags, pixels, server logs, and similar technologies. Depending on your consent selections, this information may include:

  • IP address
  • Browser type and device information
  • Operating system
  • Approximate geographic location derived from IP address
  • Pages viewed and links clicked
  • Date and time of visits
  • Referring and exit pages
  • Website interactions and navigation activity
  • Form and lead-conversion events
  • Cookie and analytics identifiers
  • Other technical information relating to your use of the website

How We Use Information

We may use information we collect to:

  • Respond to questions, inquiries, and service requests
  • Prepare or follow up on proposals and consultations
  • Provide and manage commercial or residential landscaping services
  • Communicate with prospective and existing customers
  • Operate, maintain, secure, and improve our website
  • Understand website traffic and visitor behavior
  • Measure the effectiveness of website forms and lead-generation efforts
  • Diagnose technical issues and protect against fraud, abuse, or unauthorized activity
  • Process employment and internship applications
  • Comply with legal, regulatory, contractual, or business requirements
  • Support other legitimate business purposes consistent with this Privacy Policy

Cookies and Similar Technologies

Our website uses cookies and similar technologies to support website functionality, security, analytics, consent management, performance measurement, and related business purposes.

Wilcox uses a HubSpot consent banner that provides visitors with choices regarding nonessential cookies and related technologies. Depending on the options presented, you may accept all cookies, decline nonessential cookies, or manage individual cookie categories.

Necessary cookies may continue to operate where required for website functionality, security, fraud prevention, or to remember your privacy choices.

Analytics and other nonessential technologies are controlled based on the selections you make through our consent-management system.

You may revisit and change your selections using the Cookie Settings control available on the website.

For more information about the cookies and similar technologies used on this website, please review our Cookie Policy.

Website Analytics and Tracking Technologies

Google Analytics

We currently use Google Analytics 4 (“GA4”) to help us understand how visitors use our website. Google Analytics may process information such as pages viewed, approximate location, device and browser information, traffic sources, analytics identifiers, and interactions with the website.

We use this information to evaluate website performance, understand visitor behavior, improve user experience, and measure engagement with our website.

Analytics storage is controlled through our consent-management setup. Before analytics consent is granted, Google Analytics is configured not to store analytics cookies. If you decline nonessential cookies, analytics storage remains denied. If you enable Analytics or accept all cookies, analytics cookies may be stored.

Google Tag Manager

We use Google Tag Manager to manage certain analytics and website measurement technologies.

Technologies deployed through Google Tag Manager may process information according to their individual configurations, applicable consent settings, and privacy practices.

Google Consent Mode

We use Google Consent Mode to communicate cookie and privacy selections to supported Google technologies.

Analytics-related and advertising-related storage are configured as denied by default unless the applicable consent is granted. When you change your preferences through the HubSpot consent banner, supported Google technologies may receive updated consent signals.

Certain limited measurement requests may occur while storage remains denied. These requests are intended to operate without creating analytics or advertising cookies on your device.

HubSpot Consent Management

We currently use HubSpot to provide our website consent-management and cookie-preference experience.

HubSpot helps us display the consent banner, remember privacy preferences, and allow visitors to revisit and update their cookie selections.

Certain HubSpot cookies may be used where necessary to remember privacy choices or support website functionality. Other HubSpot analytics-related cookies may be used only when the applicable consent category is enabled.

Lead and Form Conversion Tracking

We use website event tracking to understand when visitors complete certain actions, such as submitting commercial or residential service inquiry forms.

These events help us measure website performance and understand how visitors engage with our services. Where measurement relies on nonessential analytics technologies, it is subject to the applicable consent settings.

Advertising and Marketing Technologies

We do not currently operate active online advertising campaigns through the website based on the technologies presently in use.

We may use or reactivate advertising, marketing, audience-measurement, call-attribution, or business-intelligence technologies in the future. Depending on our business needs, these may include:

  • Google Ads and related conversion-measurement technologies
  • Meta advertising and Meta Pixel technologies
  • LinkedIn advertising and Insight Tag technologies
  • ZoomInfo or similar business-intelligence services
  • CallRail or similar call-tracking and attribution services

The inclusion of a service in this section does not mean that the service is currently active on our website.

If we begin using additional technologies, information may be collected in accordance with the applicable provider’s practices and this Privacy Policy. Where appropriate or required, newly introduced nonessential technologies will be subject to applicable consent or preference controls.

Forms, Communications, and Service Requests

When you contact Wilcox Landscaping through a website form, telephone, email, or another communication channel, we may use the information you provide to respond to your request, evaluate service needs, prepare proposals, schedule follow-up communications, and maintain business records.

Information submitted through our website may be transmitted to service providers that assist with website hosting, form processing, email delivery, customer communications, security, analytics, or other business operations.

Employment and Internship Applications

Wilcox Landscaping offers employment and internship opportunities. If you apply for a position, we or our recruiting and human resources service providers may collect information such as your name, contact information, employment history, education, résumé, application responses, and other information relevant to the application process.

Recruiting information may be processed through third-party human resources and applicant-tracking platforms, including ADP where applicable, as well as other providers used by Wilcox Landscaping or affiliated companies for recruiting and employment administration.

We use applicant information for purposes such as evaluating qualifications, communicating with candidates, administering recruiting processes, maintaining employment-related records, and complying with applicable law.

How We Share Information

We may share information with third parties when reasonably necessary to operate our business, provide services, maintain our website, or comply with legal requirements. These parties may include:

  • Website hosting and technology providers
  • Analytics and measurement providers
  • Form, email, and communication service providers
  • Consent-management providers
  • Human resources and recruiting providers
  • Professional advisers and business service providers
  • Affiliated or related companies, including parent, subsidiary, and sister companies, when appropriate for business operations
  • Government agencies, regulators, courts, or law enforcement when disclosure is required or permitted by law

We may also disclose information when reasonably necessary to protect the rights, safety, property, or security of Wilcox Landscaping, our customers, website visitors, employees, or others.

Sale, Sharing, and Targeted Advertising

We do not sell personal information in exchange for money.

Certain privacy laws use broader definitions of terms such as “sale,” “sharing,” or “targeted advertising.” Under those laws, some uses of advertising, analytics, or marketing technologies may potentially fall within those definitions even when no money is exchanged.

Because Wilcox Landscaping does not currently operate active online advertising campaigns through the website, advertising-related sharing is limited based on the technologies presently in use.

Where applicable, you may use our cookie and privacy preference controls to manage certain nonessential technologies. You may also contact us regarding applicable privacy rights.

Your Privacy Rights

Depending on your state of residence, the law that applies to you, and applicable exceptions, you may have certain rights regarding your personal information. These rights may include the ability to:

  • Request information about personal information we collect or process
  • Request access to certain personal information
  • Request correction of inaccurate personal information
  • Request deletion of certain personal information
  • Request a portable copy of certain personal information
  • Opt out of certain sales, sharing, or targeted advertising where applicable
  • Limit certain uses of sensitive personal information where applicable
  • Withdraw consent where applicable
  • Appeal a decision regarding a privacy request where required by law

We may need to verify your identity before completing a request. We may also deny or limit a request where permitted by law, including when an exception applies or when we must retain information for legal, security, transactional, or other permitted purposes.

Where applicable, an authorized agent may submit a request on your behalf. We may require proof that the agent is authorized to act for you and may separately verify your identity.

Browser, Cookie, and Privacy Controls

You may manage nonessential cookies through the consent banner and Cookie Settings control available on our website.

Most browsers also allow you to block, delete, or limit cookies and similar technologies. Mobile devices, browsers, analytics providers, advertising providers, and other technology platforms may provide additional privacy or tracking controls.

Restricting certain technologies may affect website functionality or the availability of some features.

Global Privacy Control

Our consent-management platform may recognize or support browser-based privacy preference signals, including Global Privacy Control (“GPC”), where supported, configured, and applicable.

The effect of browser-based privacy signals may depend on your browser, jurisdiction, applicable law, and the technologies in use. You may also use our Cookie Settings control or contact us regarding applicable privacy rights.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, provide services, maintain business and employment records, resolve disputes, enforce agreements, meet legal or regulatory obligations, and support legitimate business needs.

Retention periods may vary depending on the type of information, the nature of our relationship with you, legal requirements, and operational needs.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, internet transmission, or information-storage system can be guaranteed to be completely secure, and we cannot guarantee the absolute security of information transmitted to or maintained by us.

Third-Party Websites and Services

Our website may contain links to websites, platforms, or services operated by third parties. Wilcox Landscaping is not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review the privacy notices of any third-party website or service you visit.

Children’s Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through the website.

If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete the information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website technologies, service providers, privacy controls, legal requirements, or other circumstances.

When we make changes, we will update the “Last Updated” date at the top of this page.

If we activate or materially change technologies such as Google Ads, Meta, LinkedIn, ZoomInfo, CallRail, or other tracking or marketing technologies, we will review whether this Privacy Policy, our Cookie Policy, and our website privacy controls should also be updated.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or a request relating to your personal information, you may contact us using the information below.

Wilcox Landscaping
228 S. DuPont Hwy
New Castle, DE 19720
Phone: (302) 322-3002
Website: twilcoxlandscaping.com